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EXPO CHICAGO

EXPO Chicago is an international contemporary art fair that convenes leading galleries, artists, and collectors from around the world. The event operates at the intersection of global contemporary art and Chicago’s distinct cultural identity, requiring a visual language that feels both grounded and internationally relevant.

Visual Direction
Graphic Design
Concept Development

Client

EXPO Chicago 

Date

April 2025

Role

Jr. Graphic Designer
Visual Direction &

Campaign Development

Skills

Visual Direction
Campaign Concepting
Mockups & Applications

IMG_6486.jpeg
Process

The process began with creating a series of base visual assets intended to function as a flexible system rather than fixed compositions. I explored abstracted architectural forms, material-driven imagery, and high-contrast compositions that referenced Chicago’s built environment without leaning on recognizable symbols or tourist imagery.

EXPO-2025-IMAGE-01.png
EXPO-2025-IMAGE-06.png
EXPO-2025-IMAGE-02.png
EXPO-2025-IMAGE-04.png

Process

The process began with creating a series of base visual assets intended to function as a flexible system rather than fixed compositions. I explored abstracted architectural forms, material-driven imagery, and high-contrast compositions that referenced Chicago’s built environment without leaning on recognizable symbols or tourist imagery.

IMG_6485.PNG
IMG_6484.PNG
X Chicago Digital Ads 2.png
X Chicago Bus Station 1.png
X Chicago Poster ads 1.png
IMG_8532.jpeg
EXPO OOH.jpeg
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