Hi, I’m Gabi Nisenboim — an artist, designer, and creative director based in Chicago. With a background in psychology and a love for bold, meaningful visuals, I bring a human-first approach to branding, storytelling, and creative strategy.
 

As Creative Director at Be As Creative, I help build brand experiences that feel fresh, intentional, and unforgettable. I’ve led visual work for clients like Mars Wrigley, Instacart, Ferrari, and EXPO Chicago — always blending strategy with soul.

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Outside of agency life, I run I Forgot The Shop and I Forgot The Brand — my personal art and design playgrounds where I create resin art, vibrant pop paintings, and upcycled fashion pieces. Think dopamine decor, retro-futurist vibes, and a whole lot of color.

Everything I do — whether for a client or my own studio — is about making something that speaks loudly, feels personal, and looks like nothing else.